Global Director Marketing Communications

Signify

  • 15 - 18 year

interview

about the role

'This new colleague will be challenged to take on an interdisciplinary approach. You will need to review existing similar propositions of the Business Units LED and Home systems in order to identify communication opportunities within existing offerings and products in line with the overall proposition, enhancing customer experience and meeting business targets. In this position you will manage two sub teams, all that is LED related, and all that concerns Philips Hue. We are quite ambitious with B2C.  

For Philips Hue we move to the next stage. Philips Hue is researched by the consumer more online than instore.  This market is substantial and growing rapidly. This is a market where consumers are aggressively moving from offline purchasing towards online. We need to successfully adopt new technology to enhance the in-store experience and develop Omnichannel marketing strategies to optimize the E-Commerce platforms of our E-Tailers. We are very ambitious with our goals in the digital market space; thus our new Global Director B2C Marcom will get quite a challenge. Philips Hue also involves adaption of international campaigns to a wider set of markets.

In the LED market there is a quick commodization taking place, with a lot of private labels. Now, we are also looking for LED to include additional brands to differentiate and hold shelf space. The point of purchase is typically in-store, but online as well. You will need to communicate to the average consumer in B2C who needs to buy a light bulb. You must understand the elements that lead to conversion, like instore capabilities and shopper channel management. This job will be predominantly be based from the High Tech Campus in Eindhoven where the teams are based’.

the profile

What you are going to do

The Global Director B2C Marketing Communications (Internal: Marcom) drives brand awareness, consideration, preference and conversion for Philips Consumer LED and Philips Hue products and propositions.

The Global Director B2C Marcom manages MarCom development across markets with differing levels of penetration, market adoption and knowledge, ensuring market relevant communication, without driving complexity and within tight budget constraints. The speed of market change for Philips Hue and extreme level of competitor activity for Philips LED, requires continuous marcom innovation.

Responsibility includes the strategic development of communication frameworks, customer decision journey mapping, go-to-market approach, integrated 360 campaigns, creation (for digital & physical channels), shopper marketing/instore POS, media planning guidance, production and NPI (new product introduction) assets support.

Location: Head office, Eindhoven (minimum of 4 days). Career Openers supports Signify exclusively for this position. 

Education and Experience

  • Master degree, MBA preferred;
  • 15+ years experience of which at least 8+ years of demonstrated marketing communications experience;
  • Strong track record in an end-responsibility brand- and marketing communications position in a large and complex international organization;
  • Deep BtC/consumer experience and understanding of  the consumer retail industry; 
  • Experience leading and developing a matrixed marketing team at a market, regional and global level;
  • Experience in corporate and preferably also in agency environments;
  • Ability to lead at strategic as well as operational level;
  • A track record in developing and implementing marketing and advertising campaigns;
  • Knowledge of the digital media ecosystem. Lead digital channel innovation to optimize media;
  • Conversant in technology/software and connectivity domains.

 

Competencies

  • The ability to motivate and collaborate across a variety of functions, and to manage through ambiguity in an enthusiastic and charismatic way;
  • Entrepreneurial. Seeing and developing opportunities;
  • Stakeholder Relationship Management. Managing stakeholder expectations and needs by aligning the organisation's objectives, engaging stakeholders effectively and communicating relevant information;
  • Independent. Self-starter and hands-on;
  • Teamplayer and game changer;
  • A strong work ethic and a sense of urgency;
  • Excellent communication and stakeholder management skills;
  • Fluent in both written and spoken English.

checklist

2 reasons why this position would fit me
  • My next step must be a strategic position.
  • Building the brand matches my ambition.

checklist

2 reasons why this position would not fit me
  • Dailing commuting to Eindhoven seems an issue.
  • I don't have a deep understanding of BtC marcom.

The process

How are we going to work together?
  • Aanmelden

    Stuur ons jouw cv en korte motivatie.

  • Telefonische kennismaking

    Licht toe waar jij staat in jouw carrière en wat jouw ambities en loopbaanwensen zijn.

  • Assessment + Persoonlijk gesprek

    Voer het online assessment uit en bespreek jouw drijfveren, geboekte resultaten, competenties en ontwikkelpunten.

  • Introductie

    Voer gesprekken bij de opdrachtgever.

interview quote

Signify

"We are very ambitious with our goals in the digital market space; thus our new Global Director B2C Marcom will get quite a challenge".

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