E-commerce Leader


  • Rotterdam
  • Digital
  • 3 - 5 jaar


Over de functie

“The combination of E-Commerce and the Indirect channel offers a lot of opportunities for Coty! The company has acknowledged this potential and has marked this channel of strategic importance. The time is now to join us on this entrepreneurial journey!”

“Candidates that expect that systems, manuals and procedures are nicely in place will definitely not fit with our team while people who flourish in a fast-paced culture, will fit our organization. Our culture is very pragmatic. We all are ambitious and hardworking people. Nevertheless, we are also a very close team. We are very progressive and actively make decisions to be able to proceed.”

“In this role as E-commerce leader you will experience an industry on the move. The E-commerce players are innovating at a high pace. As a partner we lead the change together! At Coty we work in a team where cooperation is important. We help each other and you can count on your teammates. Finance, Marketing, Sales and Trade Marketing are important internal stakeholders. But also the Business Analytics team plays a key role. As the Professional Beauty division is data driven, this team will help in developing data-driven plans and presentation.”

“Our new colleague is energetic and has a can-do mentality. Off course, you need to be data-driven and be able to come up with a plan. What are the opportunities in the market? What is the investment? How does this impact our net revenue?  However, translating these plans and insights into action is even more important! He or she is therefore pragmatic.”

“At Coty, we value self-starters, initiative, and ownership. Waiting for instructions won’t bring you anywhere. Bring the stakeholders together, develop a promotion plan, build a planning etc. This asks for strong interpersonal skills. You should be able to build strong customer relationships. The new E-commerce Leader should have a good business sense and is strong in maintaining and expanding relationships. We are looking for the person that is dedicated and is prepared to go the extra mile.”

“We are a fast growing company, through organic growth and potential future acquisitions. This means that a potential next growth opportunity could be  across divisions and commercial disciplines. A person who likes to “build” with us, is who we will really welcome!”

Het profiel

Wat je gaat doen

The goal of this role is to create and deliver an compelling online experience, to drive new traffic and to turn visitors into customers while maximizing overall profitability of the online business. The E-commerce leader is an ambassador of the Coty Brands and leads the strategy development & implementation for the E-commerce clients, which are often multichannel active (i.e Wholesale/E-commerce). The E-commerce leader has a big impact on the cultural and process changes within the organization and builds capability on E-commerce.

Areas of responsibility: 

  • Create E-com and activation strategies & plans to win with customers, brands & end consumers. Defining, designing and delivering the go to market strategy and ensuring plans are implemented with excellence;
  • Achieving commercial targets, such as sales, market-share and profitability, through managing a portfolio of pure player (Bol.com, Amazone)   and omnichannel (johnbeerens.com, haarshop.nl) accounts;
  • Drive turnover, traffic and usage of E-commerce platforms (B2B & B2C), i.e. achieve/exceed all key sales measures and targets;
  • Develop a Joint Business Planning and action plans with the customer, distributor and category teams, providing required strategies, financial deliverables and capabilities;
  • Develop E-commerce specific packs and promotions;
  • Create and manage commercial opportunities and develop new E-Commerce Accounts;
  • Realizing first-rate supply chain processes for E-Commerce accounts, by for instance managing inventory efficiencies, forecasting accuracy and chargebacks within E-commerce retailers.
  • Being a valued business partner for the leadership team of Coty (e.g., Marketing, Sales, Supply Chain) on the topic of E-Commerce / Digital;
  • Deliver category growth opportunities and champion Category Strategies within the designated accounts;
  • Build strategic business partnerships with E-Commerce platforms/ E-Tailers;
  • Being in touch with the Coty Professional Beauty developments, turning insights into action for your area of responsibility;
  • Contribute to Omnichannel focus inside Coty Professional Beauty. 
  • Align focus areas and targets with the Indirect Channel Manager;
  • Partner with the other  teams (Marketing & Finance) in order to optimize commercial success;
  • Providing feedback to the Indirect Sales Manager, the sales teams and the Leadership Team.

Education and experience

  • Minimal 5 years work experience;
  • Strong track record in delivering commercial results;
  • Proven track record in E-Commerce and/or E-retail;
  • Experience with digital marketing and (customer facing) sales experience in B2B, B2C or Retail is a plus; 
  • Experience with A-Brands.

Competencies & Values

  • Strategic thinker, analytical skills & calculated decision-making ability. Focus on sustainable business growth with a win-win attitude;
  • Have a Selling Joint Value mindset combined with strong negotiation skills. In touch with retail reality, able to analyse market trends & translate into strategies & actions;   
  • Strong interpersonal & relationship building skills, both in the external as the internal environment. Understand how to have impact and influence formally and informally;  
  • Think & act like a start-up mentality: entrepreneurial and high ownership;
  • Strategic & long term focused as well as a healthy dose of pragmatism and able to deal with day to day challenges.
  • Fluent in both written and spoken Dutch and English.


2 redenen waarom de baan bij jou past
  • I like to work according to a dynamic start-up setting
  • An enterprising challenge gives me energy


2 redenen waarom de baan niet bij jou past
  • I prefer to leave initiatives to others
  • I am not strong in entering into partnerships

Het proces

Hoe gaan we samen aan de slag?
  • Aanmelden

    Stuur ons jouw cv en korte motivatie.

  • Telefonische kennismaking

    Licht toe waar jij staat in jouw carrière en wat jouw ambities en loopbaanwensen zijn.

  • Assessment + Persoonlijk gesprek

    Voer het online assessment uit en bespreek jouw drijfveren, geboekte resultaten, competenties en ontwikkelpunten.

  • Introductie

    Voer gesprekken bij de opdrachtgever.

Interview quote


"For an ambitious commercial person, this is an attractive position, because: • High paced and vibrant working environment; • High level of autonomy in execution and in culture; • Entrepreneurial challenge: newly created role; • Sales channel with strategic importance for Coty: Indirect / E-Commerce. Thus impact; • Working with largest Coty brand: Wella.


Enthousiast over deze baan?
1 Gegevens
2 Werk
3 CV
Jouw contactpersoon