Michael Johnson – Marketing Director, KEF
“KEF is built on innovation and new technology. We are known as one of the most important contributors to the history of loudspeakers. Today KEF focuses more on portable audio devices and every year we launch a new product line. Our goal is to reach a broader group of consumers by better aligning the product line with the wishes of the customer. We always strive for a better understanding of the instruments that we design and produce.”
“The new Manager would ideally enable KEF Europe to address the accelerating consumer shift from traditional to “real time” digital and social media. Digital journeys are optimised to direct consumers to partner retailers. We want to become the go-to company for specialist audio brands and the preferred partner for pure players. We have our eyes on carving out stronger direct relationships with consumers.”
“It is important to understand that these customers are quite diverse and thus require different approaches. The role of audio in the E-retail strategy of our customers differs for example. Also, the commercial strategy of the retailers diverge. We are looking for a Manager with strong sales capabilities. Digital is a top priority and the online world is moving faster than ever. The Digital Marketing & E-Commerce Manager will build, drive and execute our Europe E-Commerce strategy’.”
“Our ideal candidate for this position has several years of experience in Digital Marketing and E-Commerce. Because the focus on KPI’s activities, it is important that there is a good strategy and organization within the teams. We are looking for someone who likes to learn us more about E-Commerce!”
The goal of this role is to deliver online sales results for the strategic E-Commerce accounts. These accounts are Pure Players as well as Omnichannel Retailers. The KEF Digital Marketing & E-Commerce Manager is responsible for the development and execution of a successful E-commerce strategy in Europe.
In this role, you will be responsible for revenue growth for E-commerce KEF.com, Online retailers (eg Amazon, Coolblue), growth of lead generation / customer database growth through all EU social media platforms and for new e-com retailers (Otto, AMZ FR, ES, Coolblue). You also focus on improving and analysing conversion optimization via AMS, social media marketing and SEM.
Education and Experience
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"An exciting opportunity has arisen for a new Digital Marketing & E-Commerce Manager to join one of the world’s leading specialist audio brands, KEF. We are looking for a creative E-Commerce Manager willing to contribute ideas!”