Digital Marketing & E-commerce Manager Europe

KEF Europe

  • Amsterdam
  • Digital
  • 3 - 5 year

interview

about the role

Michael Johnson – Marketing Director, KEF

“KEF is built on innovation and new technology. We are known as one of the most important contributors to the history of loudspeakers. Today KEF focuses more on portable audio devices and every year we launch a new product line. Our goal is to reach a broader group of consumers by better aligning the product line with the wishes of the customer. We always strive for a better understanding of the instruments that we design and produce.”

“The new Manager would ideally enable KEF Europe to address the accelerating consumer shift from traditional to “real time” digital and social media. Digital journeys are optimised to direct consumers to partner retailers. We want to become the go-to company for specialist audio brands and the preferred partner for pure players. We have our eyes on carving out stronger direct relationships with consumers.”

“It is important to understand that these customers are quite diverse and thus require different approaches. The role of audio in the E-retail strategy of our customers differs for example. Also, the commercial strategy of the retailers diverge.  We are looking for a Manager  with strong sales capabilities. Digital is a top priority and the online world is moving faster than ever. The Digital Marketing & E-Commerce Manager will build, drive and execute our Europe E-Commerce strategy’.”

“Our ideal candidate for this position has several years of experience in Digital Marketing and E-Commerce. Because the focus on KPI’s activities,  it is important that there is a good strategy and organization within the teams. We are looking for someone who likes to learn us more about E-Commerce!”

the profile

What you are going to do

The goal of this role is to deliver online sales results for the strategic E-Commerce accounts. These accounts are Pure Players as well as Omnichannel Retailers. The KEF Digital Marketing & E-Commerce Manager is responsible for the  development and execution of a successful E-commerce strategy in Europe. 

In this role, you will be responsible for revenue growth for E-commerce KEF.com, Online retailers (eg Amazon, Coolblue), growth of lead generation / customer database growth through all EU social media platforms and for new e-com retailers (Otto, AMZ FR, ES, Coolblue). You also focus on improving and analysing conversion optimization via AMS, social media marketing and SEM.

Education and Experience

  • 3-5 years work experience; 
  • Strong track record in delivering commercial results;
  • Strong track record in E-Commerce and/or Digital Marketing;
  • Experience with E-tailers such as Coolblue, Ebay and Amazon;
  • Knowledge of driving traffic to retail websites (PPC, email, online PR, SEO, offline marketing & PR, Affiliate programs, etc.);
  • Experience with order management/ customer fulfilment in E-Commerce;
  • Thorough understanding of Google products and Social Media marketing tools is a plus.

Competencies

  • Results oriented. Focused on delivering on strategy;
  • Entrepreneurial. Seeing and developing opportunities;
  • Independent. Self-starter and hands-on;
  • Analytically Strong. Data Driven, Fact-Based;
  • Organizational Sensitivity.  Interpersonally Strong;
  • Excellent communication, presentation and negotiation skills;
  • Experience of team-leadership within an EU working environment;
  • Fluent in both written and spoken Dutch and English, French and German is a plus. 

checklist

2 reasons why the job fits you
  • I have experience with E-tailers
  • I like to work in a vibrant workplace with lots of opportunities

checklist

2 reasons why the job doesn't fit you
  • I have a hard time taking ownership
  • I have no digital or ecommerce experience

The process

How are we going to work together?
  • Aanmelden

    Stuur ons jouw cv en korte motivatie.

  • Telefonische kennismaking

    Licht toe waar jij staat in jouw carrière en wat jouw ambities en loopbaanwensen zijn.

  • Assessment + Persoonlijk gesprek

    Voer het online assessment uit en bespreek jouw drijfveren, geboekte resultaten, competenties en ontwikkelpunten.

  • Introductie

    Voer gesprekken bij de opdrachtgever.

interview quote

KEF Europe

"An exciting opportunity has arisen for a new Digital Marketing & E-Commerce Manager to join one of the world’s leading specialist audio brands, KEF. We are looking for a creative E-Commerce Manager willing to contribute ideas!”

Michael Johnson, Marketing Director, KEF Europe

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