Brand Manager Essity


  • Zeist
  • Marketing
  • 3 - 5 jaar


Over de functie

Monika Kern, Regional Marketing Manager

"The Household Towel Market is very competitive. The private labels are strong. These products are needed every day, but at the same they are low interest, they don’t have high emotional incentives. That makes it very interesting to work for as a marketer."

"The most interesting part of this category is that, within the global company that we are, you have the possibility to implement local marketing strategies. Digitalization of (new) activations is also a big part this. We definitely want to expand that. About 20% of the budget is for our digital campaigns."

"Working as a Brand Manager for Plenty will be like being a little General Manager. You will lead a multifunctional brand team. With good analytical skills and a very independent, proactive and positive attitude, I’m sure someone can excel here. When this candidates exceeds expectations, he or she can have achieved growth of penetration of the brand. In about three years from now, this Brand Manager could have established Plenty as the number 1 brand in the consumers mind."

Het profiel

Wat je gaat doen

Education and experience

  • University degree;
  • Excellent in Dutch and English;
  • 3-5 years of work experience;
  • At least 2 years of experience in marketing or trade marketing role;
  • Experience in FMCG;
  • Knowledge of brand P&L is an advantage;
  • Track record in digital marketing in an advantage;
  • Good understanding op MS-Office, Nielsen, GfK and SAP BW is an advantage.



  • Independent. Self-starter. Autonomous;
  • Creative;                   
  • Passionate. Enthusiastic;
  • Able to lead multiple projects at the same time;
  • Results oriented. End-goal in mind. Performance driven;
  • Organizationally sensitive;
  • Team oriented way of working;
  • Strong analytical skills.


2 redenen waarom de baan bij jou past
  • I like the dynamic FMCG Market
  • I like the freedom to make my own decisions


2 redenen waarom de baan niet bij jou past
  • I am not a creative person
  • I don't like working in a team

Het proces

Hoe gaan we samen aan de slag?
  • Aanmelden

    Stuur ons jouw cv en korte motivatie.

  • Telefonische kennismaking

    Licht toe waar jij staat in jouw carrière en wat jouw ambities en loopbaanwensen zijn.

  • Assessment + Persoonlijk gesprek

    Voer het online assessment uit en bespreek jouw drijfveren, geboekte resultaten, competenties en ontwikkelpunten.

  • Introductie

    Voer gesprekken bij de opdrachtgever.

Interview quote


"You can be your own little General Manager for this Brand!"

Monika Kern, Regional Marketing Manager


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