Monika Kern, Regional Marketing Manager
"The Household Towel Market is very competitive. The private labels are strong. These products are needed every day, but at the same they are low interest, they don’t have high emotional incentives. That makes it very interesting to work for as a marketer."
"The most interesting part of this category is that, within the global company that we are, you have the possibility to implement local marketing strategies. Digitalization of (new) activations is also a big part this. We definitely want to expand that. About 20% of the budget is for our digital campaigns."
"Working as a Brand Manager for Plenty will be like being a little General Manager. You will lead a multifunctional brand team. With good analytical skills and a very independent, proactive and positive attitude, I’m sure someone can excel here. When this candidates exceeds expectations, he or she can have achieved growth of penetration of the brand. In about three years from now, this Brand Manager could have established Plenty as the number 1 brand in the consumers mind."
Education and experience
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"You can be your own little General Manager for this Brand!"