Gertin Schraa, Head of E-commerce and BI
"I see a major opportunity for our organization in digital business. This new person will truly be driving this! As a Digital Transformation manager you are not only driving the business transformation, but you’re also responsible for a cultural transformation. Challenging and energizing internal stakeholders is thus crucial. There are already some marketing specialists in the countries, so you’ll need to team up with them and take on a transformation role. The new colleague will report directly to me, but will stand side-by-side with the Commercial Director in Germany to start all initiatives in that market. As my colleague Joachim Bach (Commercial Director in Germany) argues: “we are more worried about the competition we don’t know yet as a consequence of digitization, than the present one.”."
"We want to remain a wholesaler In addition to a parts supplier in the future, but when we move forward I could also see our business offering consulting and services. We will remain having a focus on Europe. One potential strategic move that we could make is to enter different industries with our propositions. In the end, what we really prioritize is to remain relevant for our end-customer. Although we broker between producers and dealers, the end user remains a key stakeholder.
A key trend that I am observing is that producers are equipping products more with digital tech. In response to this, we need to remain relevant to the dealer and end-user. One way we did this, is via “Maykers”, an online marketplace were we offer a platform for dealers. Presently, roughty 80% of revenue is online, and indeed our customers know where we are but what I see is that our customers are re-ordering. However, there is quite some untapped market potential here for our e-commerce initiatives and using digital capabilities and technology. You could for example think about lead-generation, conversion management, and customer lifecycle management online incl more data driven account management.
For this new position, I’d like the candidate to be a true internal promotor for digital processes, capabilities, tools and the power of data. Motivating and enthusing the existing organization on e-commerce. This will for instance also entail making a fit-gap analysis in terms of capabilities. This person needs to develop an e-commerce strategy and needs to make a plan that allows the achievement of commercial goals like acquisition, conversion, loyalty and engagement via digital strategies & tactics. Next he or she will need to ‘get dirty’ and execute these plans with the local team! Naturally, we’ll be managing and monitoring these metrics and I will do all I can to provide mentoring and support. For a highly talented candidate with leadership potential, there are many growth opportunity's in the organization. Our executive board is strongly promoting E-Commerce which makes this a very visible role"
E-Commerce is one of the main enablers for growth and success of the Kramp Group. They launched its first B2B e-commerce shopping solution from early 2001. Kramp has been one of the first online movers in the B2B industry. Due to Kramp’s ambitions and journey to become a full E-commerce business, they have created a new role of Digital Transformation Manager and are now looking for candidates . A first country for focus will be Germany.
He/she will play a vital role in becoming an even more digitalized business. The Digital Transformation Manager will help the local and regional change towards a more digitalized business. In this role you will report directly to the Director Digital Commerce located at the headquarters in the Netherlands and indirectly into the local Commercial Director in Germany. Day-to-day, you’ll be operating in Germany. This is a great opportunity to gain a central position in the entire Digitalization. With the team still being built up, there is a lot of room for initiatives.
"For this new position, I’d like the candidate to be a true internal promotor for digital processes, capabilities, tools and the power of data. Motivating and enthusing the existing organization on e-commerce. "
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